DentaQuest

Member Retention Campaign

DentaQuest was a top choice among Texas moms for their kids' Medicaid/CHIP dental coverage, but the brand was missing an opportunity to nurture its relationship with existing members. So when the time came for mom to renew her plan, we deepened the emotional connection by giving her one really good reason to stay: her child's healthy future.

Exceeded impression and click goals hitting 105%