Kellogg Foundation
Early Childhood Education Awareness Campaign
When the W.K. Kellogg Foundation, a nonprofit arm of the breakfast cereal giant, tasked us with making a feel-good video about early childhood education in New Mexico, we visited early learning communities across the state with open ears, eyes, and hearts.
In the resulting documentary-style film centered around two amazing New Mexican kids, Mateo and Rosslyn, we captured a story of New Mexico’s resilient families and communities who overcome incredible challenges to change lives and lead the entire nation in early childhood education.
Gold Addy, Public Service Campaign (New Mexico, 2023)
Video Storytelling
Our unscripted short film told the story of early childhood education in New Mexico and even inspired Abbott Elementary’s Tyler James Williams to film an opening sequence for us.
Digital Storytelling
We made a custom landing page to host the film and give the viewer a deeper look into New Mexico's community-powered early learning ecosystem.
Interactive Experience
To support the campaign's launch, we also designed an interactive engagement tool -- or Gratitude Generator -- that allowed users to recognize deserving education changemakers in their communities.
Associate Creative Director/Copywriter: Matt Jukam
Art Director: Brandon Villarreal
Graphic Designer: Reid Munkres
Video Production: Mood Productions