Texas Cultural Trust
Art Can - Public Awareness Campaign
When a study of 12,000 public school districts in Texas revealed a great need for increased access to arts education, we launched a statewide movement to increase arts funding in Texas schools.
28,000 pageviews
3,800 letters submitted by parents
95% video completion rate
Bronze Addy, Interactive Campaign
Bronze Addy, Data Driven Media
Video
With the help of some insanely talented young artists, our fully-integrated campaign inspired Texas parents to fight for arts funding in their kids' schools.
Web
Interactive Widget
The "State of The Arts" interactive web tool enabled parents to view arts access data in their own kids' school districts, and empowered them to contact their state leaders in support of increased arts access.
Copywriter/Producer: Matt Jukam
Creative Directors: Noe Perez, Raul Garza
Video Production: Arts & Labor