Valvoline
Digital and Social
With a deep legacy in the world of Motorsports, Valvoline had fueled strong relationships with general market audiences over generations. But the major motor oil brand was missing an opportunity to connect with Hispanic audiences.
When we took the keys to Valvoline’s Hispanic market social media properties, we ignited Latino audiences’ passion for the brand by turning Valvoline into a lifestyle.
421k new Facebook followers
81% increase of total impressions
440% increase of total engagement
2.3 million total video views
Silver Addy, Social Media Campaign
#DaleGas Social Video Series
Through our #DaleGas social campaign we made the car the star and celebrated the “step on it” attitudes that set Latino auto enthusiasts apart from the status quo.
#DaleGas Diaries Digital Storytelling
The narrative content series, #DaleGas Diaries, showcased the stories behind the cars, humanizing Valvoline's relationship with Hispanic drivers and DIYers.
Social Media Content
Through daily social media content customized for the audience, we inspired Latino car lovers to become true believers in the Valvoline lifestyle — and our motor oil.
Copywriter/Producer: Matt Jukam
Art Director: Jonathan Davis
Graphic Designer: Reid Munkres
Content Director: Matt Reyes
Creative Directors: Noe Perez, Raul Garza
Video Production: Small Town Moon