Hitch

Brand Voice + Launch Campaign

As an emerging FinTech startup building a suite of consumer-first digital home equity products, Hitch aspired to shake up a painfully dated industry in a big way.

To help the ambitious young brand make tidal waves in a sea of big bank competitors, we created an anything-but-bankish brand awareness campaign: You’re so money. The audience-centric brand launch campaign celebrated homeowners’ smart money moves and empowered them to tap into their home equity—using their own money to make their own dreams happen.